Intentional financial planning & investment management

Through thoughtful planning and deep empathy, we help you and your family build a financial plan that makes life memorable.

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As Seen In

What you get:
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A customized financial plan
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Objective, fiduciary advice
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A collaborative thinking partner to help you make good financial decisions 
What you avoid:
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Costly, non-transparent fees
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Hidden conflicts of interest
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Cookie-cutter sales advice
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Money should feel approachable

At Lake Water, we help align your time, money, and energy to what you value most. We treat your finances as more than numbers on a spreadsheet.

Your planning experience

Our industry believes complexity is job security. Most advisors use confusing jargon and slick sales techniques, mostly for their benefit. You won’t get that with us. You’ll understand where you are today, what you own and the steps to take to live your most optimal financial life. Free of conflicts

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Helping people like you feel confident about their money

Get an inside look at how financial planning can make an impact in your life

Here’s what people are asking

We translate the meaning of financial planning into everyday language.

Rather than using predictable financial jargon like “investment planning, insurance planning, estate planning, cash flow planning and retirement planning” we break it down into four key areas:

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Live - ensure a predictable source of income in the present

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Grow - Grow your assets to ensure provision for the future

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Protect - protect your family, lifestyle and property

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Give - Give to the people and causes that are important to you

Schedule a Free Call

We're 3.0 Advisors

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1.0 / selling you insurance

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2.0 / sells insurance and claims to beat the market

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3.0 / holistic financial wellness. Proactive. A collaborative partner who serves in your best interest.

There is no income nor asset minimum to become a client.

We only require one thing: that you’re genuinely a nice person.

Our best-fit clients are those that have found some success but do not want to be burdened by the day to day complexities of their finances.

We are a Registered Investment Advisor and fee-based fiduciary.

Financial advice you receive from us comes from an objective lens rather than deep rooted conflicts of interest and sales quotas.

We’ll meet multiple times per year with ad hoc meetings sprinkled in between as circumstances in your life change or you want to talk!

We’ll review your goals and objectives, review what you’ve already done and craft a comprehensive financial plan tailored to what’s most important to YOU

You’ll get a monthly blog and emails with new content from our YouTube channel

It may not be!

We're not a fit for everyone.

You may have an acute problem that needs a quick solution that may not require a comprehensive plan.

We have a network of fee-only and fee-based advisors we would be happy to refer.

Financial planning may be a good fit for you if you’ve identified multiple areas of your financial life that need addressing and feel overwhelmed with making the right decision

Schedule a Free Call
Financial Planning

Individuals: Pricing starts at $3,600

Families: Pricing starts at $4,200

What's Included
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Detailed comprehensive financial plan

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Tax & retirement planning

check

Insurance & estate strategies

check

Stock option considerations/strategies

check

Student loan repayment strategies

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Two strategy meetings per year

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Ad hoc zoom meetings or calls during the year

Schedule a Free Call
Investment Management

We charge a fee that’s a percentage of the value of the investments we manage, which is debited directly from the account. We don’t get paid through any type of investment commission, kickback, or other undisclosed revenue sources.

What's Included
check

Detailed comprehensive financial plan

check

Tax & retirement planning

check

Insurance & estate strategies

check

Stock option considerations/strategies

check

Student loan repayment strategies

check

Investment planning

check

Two strategy meetings per year

check

Ad hoc zoom meetings or calls during the year

Schedule a Free Call

Absolutely! We currently work with clients nationwide and utilize Zoom, phone, and emails to serve our clients wherever they are. 

Schedule a Free Call

It often has more to do with what they don’t want vs. what they do want.

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They don't want to be sold products

check

They don't want to be told there's only one way

check

They don't want to be pitched the next shiny object

check

They want good advice and a thinking partner for making big decisions

Schedule a Free Call

What is financial planning and what services do you offer?

We translate the meaning of financial planning into everyday language.

Rather than using predictable financial jargon like “investment planning, insurance planning, estate planning, cash flow planning and retirement planning” we break it down into four key areas:

check

Live - ensure a predictable source of income in the present

check

Grow - Grow your assets to ensure provision for the future

check

Protect - protect your family, lifestyle and property

check

Give - Give to the people and causes that are important to you

Schedule a Free Call

We're 3.0 Advisors

check

1.0 / selling you insurance

check

2.0 / sells insurance and claims to beat the market

check

3.0 / holistic financial wellness. Proactive. A collaborative partner who serves in your best interest.

Do I have to make a certain amount of money to become a client?

There is no income nor asset minimum to become a client.

We only require one thing: that you’re genuinely a nice person.

Our best-fit clients are those that have found some success but do not want to be burdened by the day to day complexities of their finances.

What does a relationship with Lake Water look like?

We are a Registered Investment Advisor and fee-based fiduciary.

Financial advice you receive from us comes from an objective lens rather than deep rooted conflicts of interest and sales quotas.

We’ll meet multiple times per year with ad hoc meetings sprinkled in between as circumstances in your life change or you want to talk!

We’ll review your goals and objectives, review what you’ve already done and craft a comprehensive financial plan tailored to what’s most important to YOU

You’ll get a monthly blog and emails with new content from our YouTube channel

Is financial planning right for me?

It may not be!

We're not a fit for everyone.

You may have an acute problem that needs a quick solution that may not require a comprehensive plan.

We have a network of fee-only and fee-based advisors we would be happy to refer.

Financial planning may be a good fit for you if you’ve identified multiple areas of your financial life that need addressing and feel overwhelmed with making the right decision

Schedule a Free Call

How do you get paid?

Financial Planning

Individuals: Pricing starts at $3,600

Families: Pricing starts at $4,200

What's Included
check

Detailed comprehensive financial plan

check

Tax & retirement planning

check

Insurance & estate strategies

check

Stock option considerations/strategies

check

Student loan repayment strategies

check

Two strategy meetings per year

check

Ad hoc zoom meetings or calls during the year

Schedule a Free Call
Investment Management

We charge a fee that’s a percentage of the value of the investments we manage, which is debited directly from the account. We don’t get paid through any type of investment commission, kickback, or other undisclosed revenue sources.

What's Included
check

Detailed comprehensive financial plan

check

Tax & retirement planning

check

Insurance & estate strategies

check

Stock option considerations/strategies

check

Student loan repayment strategies

check

Investment planning

check

Two strategy meetings per year

check

Ad hoc zoom meetings or calls during the year

Schedule a Free Call

I live in another state, can we still work together?

Absolutely! We currently work with clients nationwide and utilize Zoom, phone, and emails to serve our clients wherever they are. 

Schedule a Free Call

Why do clients work with Lake Water?

It often has more to do with what they don’t want vs. what they do want.

check

They don't want to be sold products

check

They don't want to be told there's only one way

check

They don't want to be pitched the next shiny object

check

They want good advice and a thinking partner for making big decisions

Schedule a Free Call
Star rating
Working with Dan and his team Lake Water Advisory has been a great experience, I would highly recommend anyone in the market for advisory services to consider them whether they are in the immediate area, or like me, far away.  The team is not only responsive but proactive in anticipating my needs, Ensuring we are developing efficient strategies from investment, taxability, and family planning perspectives. Highly recommend.

Stephen

All reviews can be found on Lake Water Advisory's Google Business Page here

Most enjoyable company I have ever worked with! No one I would rather trust my family’s future with. Very responsive and educational. In the past I have worked with companies who confused me with the technical terms used in this industry. The team at Lake Water explain things in ways that I understand so I am never left questioning our financial decisions! Highly recommend to anyone looking to secure their financial future!!

Todd

All reviews can be found on Lake Water Advisory's Google Business Page here

I've had the pleasure of working with Dan and his team for many years. The utmost professionalism and competency and I can't recommend them enough!

Corey

All reviews can be found on Lake Water Advisory's Google Business Page here

How to Get Started

A quick breakdown of what the 'getting started' process looks like - no sales or product pushing, just conversation & clarity

Talk with an Advisor
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First Call

A phone call to get to know each other. We’ll keep it casual and make it mostly about you and little about us.

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Strategy & Blueprint

We will meet to review our assessment of where you currently stand financially and how we can help add value.

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Sleep On It

These are important decisions that you are making for your future. It’s important you take the time to discuss as a family.

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Collaboration

If you decide that it makes sense to work together, we’ll start to collaborate & build a plan with action items to implement in separate phases.

Download the free guide

A guide to help you avoid costly mistakes with your money - including:

• Neglecting the Impact of High Investment Fees

• Overspending on Non-Essentials

• Taking Advice From Social Media Influencers

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Make a plan for your future.
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